Position paper

The power of personalization

Two preview pages of Renew Home’s The Power of Personalization position paper layered over one another

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What you’ll learn

Traditional demand response (DR) programs face scaling challenges, but a more customer-centered, personalized, and flexible VPP approach can unlock a high-quality, rapidly scalable grid resource. Renew Home’s VPP solution helps overcome program constraints by meeting customers where they are. This creates an expanded customer funnel, achieving 75%+ enrollment and a low opt-out rate.1 This customer centered platform delivers key customer savings benefits and grid reliability through energy provider partnerships.

Key takeaways

01

Scaling traditional DR is slow and difficult.

02

The Renew Home platform expands VPP potential with a customer focused design.

03

Personalization drives higher engagement and retention.

04

Renew Home VPP adds another layer of support to energy providers. 

05

Key customer features support savings through strong energy provider partnerships.

06

  1. 75% of customers choose to turn on Energy Shift during device setup

More resources

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